Bri Richardson shares how to use Facebook to find new prospects for your network marketing business. 

Who is Bri Richardson

Bri Richardson had a degree in Public Relations and was selling American Express cards at the airport before she got started in network marketing 13 years ago.

Today, she’s a 7 figure earner and the #1 income earner in her company with a team of over 55,000 distributors and customers.

Bri is also a wife, mother of 2 kids and lives out in Dallas, Texas

Watch Bri Richardson's Interview

How Bri Richardson Got Started in Network Marketing

Bri Richardson never planned on joining network marketing. She had a degree in public relations and was working at the airport selling American Express cards. Life took an unexpected turn when her contract was not renewed, and she found herself pregnant with her first child.

She knew she needed a new path. Instead of searching for another job, she decided to explore other options. That was when she stumbled upon network marketing through a simple post about mascara on social media. She was initially just interested in the product, but when she learned there was a business opportunity, she decided to give it a try.

Even though she had tried network marketing before when she was younger, she never put in the effort to succeed. This time, she was determined to make it work.

Turning Point in the Business or Major Lightbulb Moment

Bri Richardson’s biggest turning point came when she realized network marketing was no longer limited to home parties and in-person meetings. In the past, people had to build their businesses face-to-face, but with social media, she saw an opportunity to reach a much wider audience.

She learned how to connect with people outside her immediate circle and started building relationships online. Instead of feeling stuck with only the people she knew, she expanded her network by joining Facebook groups and engaging with like-minded individuals.

She stopped waiting for success to happen and instead focused on growing her skills. She read books, listened to podcasts, and learned how to approach network marketing like a business. That mindset shift changed everything for her.

Worst Moment in Network Marketing

One of Bri Richardson’s toughest moments was when she began noticing a disconnect between the corporate side of her company and the field. It made her question whether she wanted to stay in the industry at all.

She even considered leaving network marketing altogether. But after exploring other options, she realized no other business would allow her to impact people’s lives the way network marketing did.

Instead of walking away, she made the decision to double down. She focused on leading her team and serving others at the highest level. That moment of doubt ultimately made her a stronger leader.

The Power of Social Media in Network Marketing

Bri Richardson believes social media is one of the most powerful tools in network marketing. She built her business by making friends online, joining Facebook groups, and providing value.

She teaches her team that network marketing is not about selling—it’s about relationships. She focuses on getting to know people first, instead of pitching the business right away.

She also emphasizes the importance of consistency. Posting regularly on social media and engaging with others is what builds trust over time. People need to see you as someone who can help them before they will consider joining you.

Million Dollar Question

If Bri Richardson had to start all over again in a new place where she knew no one, what would she do?

She would immediately start making new friends. She would attend networking events, join Facebook groups, and start building relationships. She believes network marketing is all about connections, and the faster you build relationships, the faster you can grow.

She also stresses the importance of adding people on social media. That way, they can see your content over time and build trust before you even introduce the business.

The Importance of Mastermind Events

One of Bri Richardson’s biggest takeaways from being around other leaders is that success is not just about learning—it’s about who you surround yourself with. Attending mastermind events has helped her gain new ideas and strategies that she applies to her business.

She believes that simply being around successful people can inspire creativity and growth. Conversations at these events often spark new ideas that can lead to breakthroughs.

Summary

Bri Richardson shares her journey from selling American Express cards to becoming a seven-figure earner in network marketing.

She emphasizes the importance of consistency and building relationships through social media.

Bri also highlights the value of attending events and surrounding yourself with like-minded individuals and encourages listeners to never give up and to focus on continuous improvement.

Consistency is key to success in network marketing.

Building relationships through social media and in-person interactions is crucial.

Attending events and surrounding yourself with like-minded individuals can inspire creativity and growth.

Prospecting tools can vary, but personal connections through phone calls or Zoom meetings tend to have the highest conversion rates.

Continuous learning and personal development are essential for success in network marketing.

Quotes from Bri Richardson

“Success loves speed. We can't do it slow.”

“Collect friends. Go out, build relationships.”

“There's not a place in the world or any other industry where I can serve on a level that I can here with network marketing.”

Favorite Quote

Success loves speed

Recommended Books 

How to Win Friends and Influence People by Dale Carnegie

How to Build Network Marketing Leaders by Tom Big Al Schreiter

Recommended Prospecting Tool

Phone or Zoom

Bri Richardson's Contact Info

Facebook

Key Lessons from Bri Richardson

• Network marketing is about relationships. Focus on making friends and providing value before pitching your business.

• Social media is a game-changer. You are not limited to your local area—you can build a global network if you learn how to use it correctly.

• Consistency is everything. The most successful people in network marketing show up every single day, even when they don’t feel like it.

Your Action Steps

1. Invest in learning and growth. Read books, listen to podcasts, and surround yourself with people who inspire and challenge you.

2. Start building relationships today. Join Facebook groups, attend events, and make new connections without expecting an immediate sale.

3. Stay consistent with your social media. Post regularly, engage with others, and provide value to build trust over time.