Creating MLM Presentations using the Effective Presentation Formula
My Effective Presentation Formula allows you to create a MLM presentation that is easy, short and will make your prospects interested in your network marketing business.
How to Answer “What Do You Do?”
There is 1 question that sounds so easy and but is the question that most MLM distributors are scared to hear.
And that question is:
“What do you do?”
Other variations of it include
“What is your business about?
“What is this about?”
3 Tips on How to Get Your Prospects Interested
Your success in getting your prospect interested to learn about your business after they've asked this question depends on 3 things:
1) Your Confidence
People are always buying you and unless you sound confident, no one will be interested in whatever you are doing.
Ask yourself, when was the last time you bought something when the person sounded scared or lacked confidence?
2) Being Non-Salesy
Everyone hates salespeople so do NOT sell!
If you talk and sound like a salesperson, you are a salesperson and people will put up their guards and close their minds.
They will lose interest IMMEDIATELY.
The next tip will teach you how NOT sound like a salesperson and scare away your prospects.
3) Don't Talk to Much
A good rule to remember to prevent you from sounding like a salesperson is to NOT TALK TOO MUCH!
Just give a short summary of what the business is about using the Effective Presentation Formula and then just SHUT UP!
The more you talk, the more you will sound like a salesperson and you will lose your prospects.
Or worse, you will bore your prospects and lose them forever.
I know… I know… you are excited about your MLM opportunity and you love your products.
But for a few minutes, keep your enthusiasm in check and do NOT talk too much!
Instead, learn to give a quick 30 second overview of the business by using the Effective Presentation Formula below
The Only 5 Things Your Prospects Wants to Know
When people ask you what you do, you are going to give them a quick 30-second overview of what the business is about.
I hate repeating myself but I have to. Remember, the more you talk the more you sound like a salesperson and you lose!
There are only 5 things that every prospect wants to know and the Effective Presentation Formula answers those questions.
1) The Industry
2) Your Company Name
3) The Products You Sell
4) The Training Provided
5) How much Money they can Make
That's all they want to know!
Everything falls into these 5 categories and the Effective Presentation Formula works for all types of meeting formats.
Effective Presentation Formula works for All MLM Presentation Formats
Whether it is a 1 on 1 meeting, an hour hotel meeting, a webinar, etc. you just simply follow this formula.
The only difference is that the time spent on each section would vary.
For example, in a 60 minute hotel presentation, you may spend 10 minutes about the products instead of spending only 3 minutes in a 30 minute webinar.
If you want to see how I apply it in a big group presentation to over 250 people, check out my presentation that I did in Melbourne, Australia.
You'll also learn how I implemented 5 ninja tactics to make the presentation more powerful.
How to Explain Your Business in 30 Seconds
Let's get back to how to answer the question “What do you do?”
Using the Effective Presentation Formula, I'm going to teach you how to tell people about your business that will get them interested in a presentation that lasts 30 seconds or less.
So if someone asks me “What do you do?”
I would say, “We are in the (nutrition or whatever products your company sells) business. Our company is Company ABC. We market (your category of products for ie. “nutritional and weight loss”) products and you can make anywhere from $100 to $200 a month part-time to anywhere from $300 to $2,000 a month or anywhere from $2,000 to $20,000 a month. For training, we provide optional classroom Webinar trainings or we do on-the-job trainings. Is this something you would be interested in learning more about?”
You don’t talk anymore.
Isn't that simple?!
What I just taught you is the foundation for the Effective Presentation Formula.
To learn more and get a full detailed training on the Effective Presentation Formula, check out my THE S.O.W. SPONSORING SYSTEM.
The Effective Presentation Formula is short and concise and it is almost like an elevator speech.
When somebody asks, “What type of work do you do?” this is what you say to them.
You do not start talking about the products nor how great the products are. This makes you salesy and people run away.
You now have a simple and easily duplicatable format for doing presentations and for answering the dreaded question, “What do you do?”
Many distributors have had tremendous success using the Effective Presentation Formula and if you want to learn more, it is covered in a full training module in THE S.O.W. SPONSORING SYSTEM.
P.S. In the last 10 years, I have read almost every book and listened to every audio on network marketing and then took what worked and did not work and created THE S.O.W. SPONSORING SYSTEM.
If you want a short cut to your success in network marketing and learn a simple and duplicatable approach to sponsoring, go check out THE S.O.W. SPONSORING SYSTEM. It is proven to work and is backed by 4 Different Money Back Guarantees.
THE S.O.W. SPONSORING SYSTEM
For Distributors Who Don't Have Sales Experience
Learn how to Easily Invite More Prospects to learn about your network marketing business…
so that you can Sponsor MORE distributors regardless of whether you are good in sales or know how to present.
This 20 DVD/CD Training is divided into 7 Components
COMPONENT 2: Magnetic Communication
COMPONENT 3: How to Easily Approach and Invite Prospects
COMPONENT 4: Learn how NOT to Bore Your Prospects
COMPONENT 5: How to Overcome Over 50 Types of Objections
COMPONENT 6: How to Maximize Your Business Through Followups
COMPONENT 7: Closing and Getting Your Prospects to Join You