Creating Consistent Online Content
You know online branding and marketing is important, but how do you actually create that content?
Maybe you follow MLM Nation or other leaders…
What do they do and how do they do it?
Perhaps you want to attract prospects into your business instead of chasing after them.
Well today, you’ll be getting 4 secrets to create consistent content and good authority.
But why is authority so important?
Because we're conditioned since we were kids to follow people of authority.
Just think about it.
When we were kids, you listened to your parents.
Parents have authority.
Then when we grow older, we grow bigger and then we go to school, we also follow authority there – teachers, professors, etc.
These are people who teach, or move us in some way.
We grow to listen to what they have to say…
So, tying this back to our topic today…
One of the ways to create authority is through online content.
If you follow Simon Chan or MLM Nation, you get to see how content is created really quickly.
It's what I call my authority content creation routine.
And when you create a system to routinize things, things become real easy!
Now, let's talk about authority.
A 4 Step Content Creation Routine
Content Creation#1- Think of Your Passion
It starts with your passion.
What is your passion?
So, not necessarily about your company…
But rather, think about what you like to do.
When you talk about your passion, it is easy to create content because it’s easy for you to talk about it.
And normally, when you're passionate about something, you're going to do self development, right?
So think about it, if you like basketball, you're probably reading about basketball.
Or, if you like music, you're probably doing some type of reading with blogs or stuff about that…
In your passion, the key is to provide and share value, consistent good content.
For example, create training tips, how to be a better basketball player, how to be a better swimmer, how do you be a better guitar player.
With so many niches, the possibilities are quite endless…
Now you may think, how does this relate to your network marketing business?
Because when you create a following, you create an authority, you create an audience, you become a ‘celebrity’.
You can become a ‘celebrity’, a person of authority in that niche.
So don't think that, “I'm not good enough to be a celebrity.”
You become a celebrity when you provide value.
Then later on, you can also recommend other things, and people will look at it.
So remember, we all have something that we're passionate about.
Content Creation#2- Think of Themes
Think of themes or topics!
Now here's the thing that people miss…
And that’s when they think about, “How can I create topics?”
For some, they drive themselves crazy thinking, “What should I be talking about?”
Or, try to come up with a topic on the spot before posting!
Remember, think in terms of your passion and create themes off of that.
Say you want to write about kids.
Take 10 minutes and sit there and write down at least five topics about kids.
So, some topics could be, maybe raising kids, taking care of a baby, choosing schools.
Putting them to bed…etc.
LOTS of topics.
Here’s a bonus tip on that:
You know, you've heard of the right brain, left brain, yea?
The left brain is the logical brain. The right brain is the creative brain.
When you are listing these topics/themes…
You have to shut off social media and all that type of stuff when you're creating content.
You also never edit, or do research when you're creating content.
You're just listing ideas as much as possible.
The reason why you don’t want to do these things is because while you're being creative and listing ideas, the logical brain screws up your right, creative brain.
Because editing, doing research, is what part of the brain?
It's the logical, left part of the brain.
For example, remember back in school, or sometimes even if you're creating a website and you have to proofread something…
And then after you proofread it, you still couldn't see a mistake.
Then the next day your friend says,
“Oh, that's a typo”…
And you swore like,
“I proofread it ten times! I didn't see it!”
Tell me how many of you have done that before?
When you say you wrote something and you believe that you didn't miss the easiest typo or grammatical mistake.
The same goes for if you ever want to come up with headlines or topics for your Facebook post, DON’T interrupt your creative moment to research or to edit.
Write it down, if you want to edit it, wait a little bit, then go back and edit.
Content Creation#3- Facebook Lives
The third thing to content creation is you can do a Facebook Live.
And there are several reasons to do Facebook Lives…
-Facebook lives are hot right now.
Now, is this party going to last a long time? Yes, I actually will be on a long time.
Facebook's actually going to run advertisements for FB live soon. Facebook wants to take over TV.
-You instantly become an authority.
Let me ask you, most people, are they comfortable doing video?
If you ask most of your friends, “do a live video right now.” What would they do it?
They'll get nervous. So just the fact that you can be on camera, instantly people will start respecting you.
-You get good at prospecting
You get better simply because you will be consistently engaging with people.
And, you’re self-esteem will go up.
How many of you have actually done a Facebook Live before and felt self esteem?
It goes up because you’re doing something that once made you really uncomfortable.
Through Facebook Live, you're going to get really good in these areas and be a perceived expert.
You're going to be a true big-time expert when you do these Facebook Lives because you're going to end up talking more and more about it.
Over and over again…
It's a cycle.
So when you get good at it, you get more authority.
This is what I call the authority content creation routine.
Content Creation #4- Blogs
So here's the thing…
When you take your Facebook Live we talked about, the next part is you can transcribe it and make it into a blog.
If you have a blog, you have instant credibility.
A blog is good because it’s evergreen. Evergreen, means it lasts forever…
Facebook Live is awesome, but reality is, Facebook live is not going to last forever.
This feed, sooner or later, will die down.
Another reason why a blog is good is because YOU OWN IT.
Facebook Live, for whatever reason, even if out of our control, can shut you down.
End of the day, it's just like a landlord. A landlord can kick you out, sell the house or whatever.
But when you have a blog on your own domain, you own it.
They can't do anything.
Now, question is, do people still read?
And that's a great question…
Not everyone reads now, right?
But you could put your videos onto, embed them onto your blog.
Some more ways blogs can help your MLM business:
Blog pages can serve as a platform for team trainings-
For example, if you have a big following, create trainings on a blog page, and every time you create training, send people there.
Once you have a website, every time you have a new training announcement, you can send people to your website.
Blogs can drive your email list-
The email list is the money, every time someone sends out an email, they make money.
For example, with prospects…
You get a prospect, put them in, drive them to the website, and they'll get emails from us.
Now, of course, not every prospect is going to read the email, but the ones who are serious, they read every single email.
That's one way you can sign up a lot of people
If you look at the big companies, they send emails.
Take Macy's or Apple for examples…
A lot of you probably have done online shopping, stuff you shouldn't be buying, right, because of emails.
You follow companies you like, etc. and you sometimes buy from the information, updates, they send you through emails…
Content Creation Routine Recap:
1. What is you passion, or, something you're curious about.
2. Create and batch themes
3. Maximize on Facebook Lives
4. Leverage Blogs
Were these steps helpful?
Or maybe you already have a routine going…
Either way, share by commenting below, and what you will do next.