I've had the honor of interviewing Ray Higdon five times for MLM Nation's podcast.
Each episode has provided incredible insights into success, leadership, branding, and the power of network marketing.
Featured 5 Times on MLM Nation's Podcast
Ray Higdon shared his expertise on branding, rejection, leadership, and leveraging social media for success in network marketing.
- Episode 003: On success habits and gratitude routines.
- Episode 205: Jessica Higdon On social media prospecting.
- Episode 256: On branding and attraction marketing.
- Episode 462: On rejection and confidence in MLM.
- Episode 765: On messaging cold and warm prospects.
Table of Contents
Who is Ray Higdon?
Ray Higdon is a best-selling author, keynote speaker, and one of the top trainers in network marketing. He was once in foreclosure before becoming the #1 income earner in his network marketing company. Today, he runs a multimillion-dollar coaching and training business, helping entrepreneurs build successful online brands and businesses.
How Ray Higdon Started in Network Marketing
Ray Higdon’s journey in network marketing began after he lost everything in the 2008 real estate crash. He was over a million dollars in debt and in foreclosure when a friend introduced him to MLM. He decided to go all in, and within five months, he was making $10,000 a month. By his seventh month, he was earning $40,000, and he eventually became the top income earner in his company.
The Turning Point for Ray Higdon
Ray’s biggest shift came when he started tracking his numbers and focusing on rejection. Inspired by the book Go for No, he set a goal to get 20 rejections a day. This mindset helped him rapidly scale his business. Additionally, he began producing daily video content, which positioned him as an authority in the industry.
The Worst Moment in Network Marketing for Ray Higdon
Ray’s toughest challenge came when his company shut down, wiping out his entire income overnight. Instead of quitting, he focused on rebuilding by creating a personal brand. This experience taught him the importance of building multiple income streams and branding himself rather than relying solely on a company.
The Power of Branding and Social Media
Ray believes that branding yourself is far more powerful than branding your company. He emphasizes:
- Creating content that solves people’s problems.
- Positioning yourself as an expert.
- Using social media to attract prospects instead of chasing them.
The Million Dollar Question for Ray Higdon
If Ray had to start all over again with no contacts, he would:
- Post three reels a day and go live daily.
- Get 20 rejections a day to build momentum.
- Network online and attend events to create connections quickly.
Why Network Marketers Struggle
Ray teaches that most people fail because they overcomplicate the process. He emphasizes:
- Saying less to more people.
- Creating curiosity instead of resistance.
- Consistency over intensity.
Ray Higdon’s Faith Journey
Ray’s life transformed when he embraced his Christian faith. Initially focused on money and success, he later found greater purpose by integrating faith into his business and personal life.
Listen to Ray Higdon’s Interviews
Each interview with Ray Higdon is filled with powerful lessons on network marketing, mindset, and personal branding. You can listen to his episodes here:
Episode 003: Morning routines and success habits (2015)
Episode 205: Social Media Strategies (2016)
Episode 256: Branding and Attraction Marketing (2016)
Episode 462: Overcoming Rejection (2018)
Episode 765: Effective Prospect Messaging
Favorite Quote
“Pain pushes you until a Vision pulls you” by Dr. Rev. Michael Beckwith
Must Read Book
The War of Art by Steve Pressfield
MONEY Master the Game by Tony Robbins
Scaling Up by Vern Harnish
Go for No! by Andrea Waltz and Richard Fenton
Freakishly Effective Social Media for Network Marketing by Ray and Jessica Higdon
The Obstacle Is the Way by Ryan Holiday
Gospel: Recovering the Power that Made Christianity Revolutionary by J.D. Greear and Tim Kellyer
Anointed for Business by Ed Silvoso
Mach 2 with Your Hair on Fire by Richard Bliss Brooke
Recommended Online Apps
Camera on his phone
Calendar App
Trello
Boomerang for Gmail – For email follow-ups.
Voxer – For quick voice messaging with prospects.
Instagram – For personal branding and outreach.
Recommended Prospecting Tool
Online videos
Company Tool, 90 Day Journal
Contact Info
Ray Higdon www.RayHigdon.com
Ray's Facebook and Instagram
Jessica's Facebook
Key Lessons from Ray Higdon
- Consistency beats intensity. Show up every day and build momentum.
- Embrace rejection. The more “no’s” you get, the closer you are to a “yes.”
- Build a personal brand. Don’t tie your success to a single company.
- Use social media the right way. Create curiosity instead of spamming.
- Faith and business go hand in hand. True success comes from alignment with your purpose.
Your Action Steps
1. Create content daily – Share valuable tips through blogs, videos, or social media posts.
2. Talk to more people – Focus on numbers and do not get attached to any single prospect.
3. Practice gratitude – Start every day by listing things you are grateful for to keep a winning mindset.
Ray Higdon built a seven-figure MLM business from nothing, and so can you if you stay consistent and keep taking action.
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio