Social media is one of the best tools for building your network marketing business.
It allows you to meet people, connect with them on a personal level, and share your business in a way that feels natural.
If you are not using social media to grow your business, you are leaving a huge opportunity on the table.
The challenge is that many network marketers struggle with how to use social media effectively.
Some people post too much about their products and come across as salesy, while others do not post enough and miss the chance to attract prospects.
Purpose Of Social Media Network Marketing
Before we talk about what to do online, let’s about about a good goal to have for social media.
If your intention is to sell on social media, then you’re doing it the wrong way.
The purpose of using platforms such as Facebook, Instagram, Tiktok and LinkedIn is not to sell; but to potentially create a conversation.
Conversations can create prospects and prospects can lead to a customer or business partner.
The key to success is using social media to share your life, create curiosity, built trust and to potentially create a conversation about your network marketing business.
If you want to grow your business and connect with more people, here is a step-by-step guide on how to use social media the right way.
Step 1: Optimize Your Social Media Profile for Network Marketing
Your social media profile is your new MLM business card.
When someone looks at your profile, it should make them curious about what you do.
It should not feel like a sales pitch but instead, it should feel like you are someone they would like to get to know better.
How to Create a Winning Profile for Your MLM Business
1. Use a clear and professional photo of yourself. People connect with people, not logos or product pictures.
2. Write a short bio that shows your values and what you are passionate about, like helping others or living a healthy lifestyle.
3. Avoid mentioning your network marketing company name or listing your MLM products.
If someone can figure out what company you’re with just by looking at your profile, they may Google it and lose interest before you ever get the chance to connect with them.
They may also join someone else!
Your goal is to make your profile inviting and interesting so people want to reach out to you and ask you what you do.
Remember that the goal of social media is to potentially create a conversation that can lead to your network marketing business.
Step 2: Post the Right Social Media Content for Network Marketing
What you post on social media matters and will determine whether someone will be curious or turned off by network marketing.
Your content is your chance to show people who you are and why they should connect with you.
Your content should inspire, entertain, and educate while staying authentic and if you struggle with ideas on what to post, this AI tool will be helpful to you.
Applying the 80/20 Rule for Social Media MLM Content
80% of your social media posts should focus on sharing your life, interests, and values.
The other 20% can be related to your network marketing business, but even then, it should be about creating curiosity, not selling.
You should never let people know what MLM business you’re in. Just make it generic.
Social Media Posts for Network Marketing
Here are are some content ideas that’ll help create curiosity for your network marketing business.
• Share your personal journey and the positive changes you have experienced
You don’t need results to share your journey because you can Sell Your 3 C’s.
Your Change, Commitment and Consistency!
• Post about your hobbies, family, or things that bring you joy. Let people see the real you.
• Offer tips or advice related to your industry, like health, wellness, or personal growth.
Make sure you check out this AI tool that’ll help you create social media posts 10 times faster
The goal is to make people feel like they know you because when people feel like they know you, they are more likely to trust you.
Step 3: Use Social Media to Expand Your Contact List
If you want your business to grow, you need to constantly meet new people.
Use the CLAM Formula on social media to meet unlimited people online.
Join a Facebook group, follow an Instagram hashtag, etc.
Afterwards, you:
C → Comment on a post
L → Like a post
A → Add the person who posted as a friend (or follow them)
M → Message the person you added and introduce yourself
Follow these 3 Rules to Being a Powerful Communicator to connect with person
1 ) Compliment
Compliment them about what they posted
2 ) Commonality
Talk about something you have in common with that person
3) Ask Them a Question
Ask a them how long they’ve been doing ‘X’ thing that’s related to that group (for i.e. if it’s a marathon training group, ask them how long have they have been running marathons)
For example, if you are in a group for parents of young athletes, you could say, “Hi! I saw your post about your child’s baseball team. My son plays, too, and I loved your tips. How long has your child been playing?”
The key is to make it about them and build a genuine connection.
Step 4: How to Message When Using Social Media for MLM
Once you have made a connection, it is time to ask if someone would be open to learning about your network marketing business.
This is where a lot of people get nervous, but it does not have to be complicated. You just need to be honest and direct.
Use Proven Network Marketing Invitation Script
Use this simple MLM invitation script:
“I am working on something exciting. It may or may not be for you, but would you be open to taking a look?”
This works because it creates curiosity without being pushy.
It also gives them the option to say no, which makes the conversation feel more comfortable.
If they say no, thank them and move on.
If they say yes, send them a short video or invite them to attend an offline network marketing presentation.
Step 5: How to Followup on Social Media for MLM
Most people will not say yes the first time you ask them to look at your network marketing business.
That is why following up is so important.
Following up is not about nagging if you really believe that your business and products/services can help someone
How to Follow Up After Sending Initial Video:
1. After you send someone a video, ask them,
“What did you like best about it?”
This keeps the conversation positive.
2. If they do not respond, follow up with something like,
“I know life gets busy. Just checking in to see if you had a chance to watch the video.”
3. If they are not interested in your MLM, thank them for their honesty and let them know it is okay.
For example,
“I appreciate you letting me know. No worries at all. Can we still be friends?”
The key is to stay professional and respectful.
Sometimes the timing is not right for them now, but because you handled the conversation well, they may come back to you later.
Here are a complete list of Followup Scripts for Network Marketing that will be helpful
Final Thoughts
Social media is an amazing tool for network marketing when you use it the right way.
Social media is NOT for selling products or trying to convince people to join your MLM but instead it is to potentially create a conversation.
Social Media for network marketing works best when you use it to give value, create curiosity, build curiosity and show people that you can help them.
Start by making sure your profile reflects who you are and what you stand for.
Then, post content that adds value to people’s lives.
Be consistent about meeting new people and starting conversations. Finally, follow up with posture and respect.
If you stay consistent and focus on serving others, you will see results.
Social media is not just about growing your business—it is about making a positive impact on others.
Which of these steps will you start working on today?
