Craig White’s Network Marketing Recruiting Secrets Revealed

Craig White from Passion to Succeed shares his network marketing journey and how he convinces random people to buy or join his MLM

Who is Craig White

Craig White described himself as a back packing beach bum who had tried everything before he got started in network marketing.

Today he’s a multiple 6 figure earner with over 4500 customers and leads the Passion to Succeed movement.

Watch Craig White's Interview

Craig White's Journey Into Network Marketing

Craig White was always chasing freedom.

He never wanted to be stuck in a boring job and from a young age, he bounced around—washing dishes, working in nightclubs, selling fax paper (which, he admits, he was terrible at).

No matter what he did, he never felt excited about work.

So at 21 years old, Craig packed a bag, grabbed his surfboard, and traveled the world. He lived in Indonesia, Australia, New Zealand, and Fiji, surfing and having the time of his life.

But while sitting around a bonfire in Fiji, someone asked, “What are you going to do when you get home?”

Out of nowhere, Craig said, “I’m going to start a network marketing business.”

Even he was surprised by his answer.

His parents had been in network marketing for years, but he always ignored them.

Then, while in Australia, he saw his parents win a free trip from their business. It finally hit him—this thing actually works.

In April 2001, Craig came home and went all in.

The thought of going back to a 9-to-5 job scared him more than the fear of failing. He had nothing to lose, so he gave it everything he had.

Craig White’s Tough Start and First Breakthrough

Like most people, Craig made a lot of mistakes in the beginning.

At first, he ignored his parents’ advice and tried to do it his way. After two weeks of struggle, he swallowed his pride and asked for help.

That’s when everything changed.

He focused on two things that shaped his success:

1️⃣ Work harder than anyone else – He was willing to wake up early, work late, and push himself more than he ever did at a regular job.

2️⃣ Always ask, “What’s next?” – After finishing one task, he didn’t stop. He immediately asked, “What do I need to do now?”

His first big win came by accident. A guy named Ray joined his team out of the blue. Helping Ray succeed made Craig realize—I actually like this!

Within seven weeks, Craig made £1,500 (more than he ever earned at a job). Then, out of nowhere, he got a call from the company:

“Congratulations! You won a free trip to Rome!”

He had no idea there was even a contest!

Then they told him, “You can also qualify for a trip to Malaysia and Langkawi.”

Craig didn’t hesitate. He asked, “What do I need to do?” and went all in.

That mindset of never stopping is what made him successful.

Craig White’s Biggest Challenges

Craig’s biggest struggle?

Rejection!

In August 2001, he did 63 one-on-one presentations in a single month. And guess what? Almost everyone said NO.

After so many rejections, doubt started creeping in.

👉 “Am I even good at this?”

👉 “Does this really work?”

👉 “Am I wasting my time?”

But he didn’t quit.

Then, in September, something crazy happened. He did 14 presentations—and 13 people joined.

That experience taught him a huge lesson:

✅ Rejection is part of the game. Most people quit right before they break through.

Losing his Close Friend

Another tough moment? Losing his best friend.

His childhood friend passed away in a motorcycle accident.

It was heartbreaking but instead of quitting, Craig pushed forward harder.

They had always dreamed of traveling the world and living free. Now, Craig was determined to make that dream real.

Craig White’s Game-Changing Mindset Shift

Craig’s lightbulb moment happened at his first big event in June 2001.

He ran into an old friend named Darren—who was now in a wheelchair after an accident.

Darren had started network marketing two weeks after Craig… and was already as successful as Craig.

That moment hit Craig hard.

If Darren, in his situation, could do this, what was Craig’s excuse?

That’s when he stopped making excuses and went all in.

2 Big Lessons Craig's Mom Taught Him

Another game-changer came from his mom, his biggest mentor.

She told him two things:

1️⃣ “You’ll never make £10,000 a month with £500 worth of effort.”

👉 Craig realized he needed to level up his work ethic.

2️⃣ She tricked him into personal development.

👉 His mentor recommended The Greatest Networker in the World by John Milton Fogg. Craig read it, and from that day forward, he became obsessed with learning and growing.

Those two things—taking massive action and committing to learning—changed everything.

The Million Dollar Question for Craig White

If Craig had zero contacts but still had all his experience, here’s what he would do:

1️⃣ Leverage Social Media to Attract People

• Post about his life and journey, not just the business.

• Engage with people by commenting and interacting.

• Start conversations in a natural way.

2️⃣ Talk to People Every Day

• He keeps it super simple.

• He asks people, “What do you do?”—because most will ask back.

• When they do, he says, “I help people build online businesses and create financial freedom. You should take a look.”

• If they show interest, he sends two short videos (a 3-minute overview and a 1-minute testimonial).

This simple system would allow him to rebuild his business from scratch.

Craig White’s Favorite Tools & Resources

Favorite Success Quote

“The biggest form of duplicating human excellence in the world is the art of mirroring. I believe as human beings, we are the true chameleons.” – Tony Robbins

📖 Must-Read Books:

The Greatest Networker in the World by John Milton Fogg

The Monk Who Sold His Ferrari by Robin Sharma

The Zen of MLM by John David Mann

🎥 Favorite Prospecting Tool:

• A 3-minute business overview

• A 1-minute testimonial video

📱 Favorite App:

Captions – Helps create engaging videos with subtitles.

Craig's Contact Details

Craig White on Facebook, Instagram

Key Lessons from Craig White

Key Lessons from Craig White’s Interview

1️⃣ Work Ethic Beats Talent – Craig wasn’t the most experienced or skilled, but he was willing to outwork everyone. He sacrificed hobbies, late nights with friends, and even his love for football to go all in on his business.

2️⃣ Rejection is Just a Test – He did 63 presentations in one month and got rejected over and over. But the next month? 13 out of 14 people joined. Most people quit right before they succeed.

3️⃣ Personal Growth is the Shortcut to Success – Craig ignored personal development at first. But once he read The Greatest Networker in the World, he became obsessed with learning—and his results skyrocketed.

4️⃣ Success Loves Speed – When Craig won his first free trip, he didn’t sit back and celebrate. He asked, “What do I need to do to win the next one?” Momentum is everything.

5️⃣ You Get Paid to Help People Win – Craig’s biggest breakthrough came when he stopped focusing on what he could gain and instead focused on helping his team succeed.

Your Action Steps

✅ 1. Do More Than You Think is Necessary

• Craig’s mom told him, “You won’t make £10,000 a month with £500 worth of effort.”

• If you want massive success, take massive action—double your prospecting, double your follow-ups, and double your consistency.

✅ 2. Build a Simple Prospecting System

• Use Craig’s approach: Two short videos (a 3-minute overview + 1-minute testimonial).

• Keep it natural—start conversations, ask questions, and let curiosity do the work.

✅ 3. Invest in Yourself Every Day

• Listen to a podcast or audiobook while working out.

• Read at least 10 minutes every day.

• Surround yourself with successful, driven people—you become who you spend time with.

🔥 Take action today. Don’t wait for the perfect moment. Success comes to those who move NOW. 🚀