Does Authority Content Work?

Does online branding actually work?

A few days ago I mentioned how Ray Higdon’s 3 Minute Expert course has helped me grow 3 online brands and then someone asked me on Facebook whether being an Authority really works?

Well, take a look at these messages I get each week!

So does it work?!

Yes!

Investing time to grow your online brand so that you are perceived as an Expert is so worth it.

It may be slow in the short term but can make your business grow very fast in the long run.

What is Authority Content?

Becoming an Authority doesn’t happen overnight though and requires you to create Authority Content but it is one of the best investments you can make.

Authority Content is online content (text, image quotes, videos, linking to other sources etc.) where you provide value that gets your friends and prospects to see you as a credible “go to” expert.

Anyone Can Be An Expert

The best part is that ANYONE can be an expert.

You don’t have to be a top earner to become one because as long as you know more than some people you can be an authority.

And if you’re reading this blog, you already know more than 90% of the population because you took action and decided to become an entrepreneur.

Create Authority Content can easily be done and here’s a shortcut and what I call my Authority Content Creation Routine.

I used this routine 4 years ago and the content we created still generates leads and income for us today.

Watch the video below

Summary of Authority Content Routine

1) Choose a topic that you’re passionate or curious about
Your authority content doesn’t need to be about your company’s products or about network marketing.

But it has to be something you’re passionate about!

When you’re passionate about something, it’ll be easy for you to talk about it.

Once you build a following here, it’s easy to get your audience to follow your recommendations and attracted to what you do.

2) Break topic into themes and subjects
This is where most people screw up.

Turn off your phone and sit for 15 minutes and come up with as many ideas related to your topic.

Write them down and don’t edit. Save that for later.

3) Do a short Facebook Live about the topic
Live video is a great way for anyone to get started. Don’t worry about how you look or whether it’ll be good or not.

Once you do it consistently for 7 days, your videos will “magically” get really good.

4) Transform your Facebook Live video to Blog Post
Facebook Lives are a great way to get started but they have a short lifespan because after a few days Facebook will stop showing it on the news feed.

The BEST way to create Authority Content that attracts prospects is with a blog. That’s why we highly recommend you to check out the 3 Minute Expert training.

Here’s a simple way to create a blog especially if you’re not a writer.

Transcribe your Facebook Live video using services like www.transcribeme.com and then edit the transcription and turn it into a blog post.

5) Create Short Facebook Posts
You can create more Authority Content by editing the transcription of your Facebook live video into short quotes and paragraphs.

Watch the following video as I go into detail of these 5 steps.

Become an Expert Today

Ready to be an expert?!

Comment below and let me know the first step you plan to take to create Authority Content so that you can attract prospects to your business.

Simon Chan

P.S. If you want to speed up the process to become an expert so that you attract prospects coming to you regardless of how much success you’ve had, go check out the 3 Minute Expert.