A common question I get is…
“Do I need a website and if yes, then what type of website should I use?”
That question brings up exciting memories but also AWFUL memories.
It’s exciting because a big part of my million dollar MLM business was built through online marketing.
But it also brings back terrible memories of the frustrations of trying to figure things out…
Such as valuable time watching 10 YouTube videos in a row so that I could get WordPress to work…
And even when I learned to outsource the work to freelancers, it was still painful staying up all day to communicate with them… only to find out they still couldn’t get things to work right.
All the time that I spent communicating back and forth to web developers could have been spent on prospecting and growing my business faster!
If you have a website you’ll know what I’m talking about.
You’ve either sacrificed your health by staying up to the wee hours in the morning being frustrated trying to do it yourself…
or you’ve wasted a lot of time communicating back and forth to freelancers.
That’s one of the reasons I don’t talk about online marketing even though it’s helped create my business.
Building your personal brand is extremely important but I haven’t talked about this much recently because it can be a distraction.
I didn’t want distributors creating websites instead of focusing on the money making activities such as the 5 Core Daily Production activities.
A few years back I even went to create a system to help distributors create websites easier but it was a huge headache and a painful mess.
Fastest Way to Create a Website to Attract Leads
Fortunately… times have changed and technology has improved and it’s really simple to create a website that attracts leads and gets you signups.
In this blog post you’re going to learn the quickest and easiest way to setup a website to attract prospects.
The best part is that it’ll take you less than an hour to setup and many of the top 6 – 7 figure income earners are doing this already.
But first, let me address the question of whether you need a website to be successful?
Importance of Personal Branding
Do You Need a Website to Be Successful in MLM?
No and yes.
You can be successful without a website but…
that’s like saying you can still get to a place by driving a car with a flat tire.
Or you can still be successful without investing in any self development.
You can still be successful without a website but it will be way slower and take much longer.
If you have all the time in the world, then sure, you don’t need a website.
But if you want to work smarter and achieve success quicker, then you must need a personal website.
Why Must You Need a Website?
You need a website because people buy you!
In my free Sponsoring Workshop Webinar you learn that it’s not about your company’s products or business that gets people to sign up.
People buy you!
That’s why some distributors in the same company can be super successful while others don’t earn even one single dollar.
If it was about the company or products, then everyone would be successful right?!
But that’s not the case because people buy you!
And that’s where the importance of websites come in.
Just think about this.
What would be more impressive to your prospects?
Showing them a link to an online video hosted on YouTube and then your prospect gets this:
showing them the SAME video on your OWN professional website?
Which would impress your prospect more and get them to buy you and join you?
Obviously if you have a website!
Isn’t a Facebook Page Good Enough?
No, Facebook is not good enough.
And if you have less than 1,000 likes, those likes to your page really hurt you more than help you.
Cause everyone has pages now and it’s very common for pages to have over 20,000 fans.
Plus everyone has Facebook pages now so what makes you stand out?
You attract more prospects and leads if you have a website that stands out.
Motivating and Creating Belief In Your Team
What about your downline’s morale and their belief in the business?
What would make your downlines believe this is a legitimate business?
If you had a website or no website?
You get the point now and realize the importance of online branding and how important having a website is.
What About My Company Website?
A company site is good for prospects who know about your business but there are many reasons why a company site doesn’t help you attract leads and grow your business.
I want to clarify what I just said.
Your company website can be good for prospects who already know about your business and to learn more info.
It’s a great site for follow-up or to send them if you have presented to your prospect already but…
The company website is a VERY BAD TOOL for attracting new prospects.
Aside from the fact that you are not branding yourself and don’t stand out, there are way too many links on your company site.
In online marketing, you want to CREATE CURIOSITY and give one clear Call to Action (CTA.)
Here is another example of too many links.
When people click around, curiosity is destroyed and they no longer want to talk to you because they feel that “they know it all already.”
If you want to be effective in marketing you give the bait that your fish want to bite.
If you give too much info you overwhelm and end up losing the prospects.
In both those examples above, there is no specific focus.
Your website should be targeting to your prospect’s specific needs.
If you want to market the business opportunity, your website should have a simple message to encourage people to contact you for more info and nothing more than that.
If you want to market a specific product you should have a site that talks only about that product and nothing else.
That’s how effective marketing is done and how I built a million dollar MLM business.
Fastest Way To Create a Website That Attract Leads
As the producer and host of MLM NATION podcast, I’ve become friends with many of the top leaders in the MLM profession.
I was super impressed with some of the websites that some of these leaders had and wondered how they found the time to create their online brand when they were busy building their businesses.
Here are some of these websites that are not only good looking but VERY effective in attracting leads and building a personal brand.
Here’s another good example
Here’s a VERY good site that is very specific in who they want to attract.
These 3 websites are GOOD for lead capturing because unlike the company sites or a Facebook fan page, there is NOWHERE for the prospect to click around and get lost.
The only thing the prospect can do is fill out the form and become your lead.
Aren’t those professional good looking sites?!
How You Can Create One Of These Sites in 30 Minutes
I was curious as to how they got these sites made and before you know it, I got connected and became friends with the owners of this company which created this amazing website and lead management system called Online Sales Pro.
The more I learned, the more impressed I got at not just what you can do, but most importantly, how SIMPLE IT IS!
You can literally create a website in less than 30 minutes!
Check out Online Sales Pro and how you can easily create a website in under 30 minutes and start attracting leads to your business now.
Their system is way easier than creating your own Weebly or WordPress sites.
A great benefit of Online Sales Pro is that not only does it create a website but it has a back office that tracks your leads, has a training system, etc.
Another part I like about it is that it has an App (for both iPhone and Droid) that will alert you once a new lead comes in.
You can even have multiple websites (one for products, one for business, one to train your team, etc.) with each having their own unique look.
Here are 3 websites that are focused on products only
Here’s another simple site that creates curiosity and has one clear call to action.
The best part of Online Sales Pro system is that all these sites are super SIMPLE and EASY to setup and for a limited time they are offering a free trial.
You can get one of these sites and start attracting leads to your business immediately.
It’s amazing what technology can do.
What used to take me days to do can be done in less than 30 minutes.
Your time should be spent on prospecting and training and not on technical stuff.
Watch this 1 minute video on how easy it is to setup your own website.
Create Your Online Presence Today
Regardless of whether you plan to take a free trial and use Online Sales Pro or take the harder route and make a website yourself, you must build your personal brand and have a website.
Just ask yourself.
Is your MLM business a million dollar business?
If it is a MLM business and you don’t have an online presence, what type of message are you sending to your prospects?
Whatever online platform you choose, make sure you have a website that showcases your personal brand because people are always buying you!
P.S. Be on the lookout the next 2 weeks for 2 more blog posts where:
1) I will teach you the exact steps to create these websites in under 30 minutes
2) How to setup the back office follow-up system so that you can easily track your hot prospects from the cold ones.
It’s going to be a fun 2 weeks. 🙂