Members of my Network Marketing Coaching Programs can ask me for help or advice every week.
Today's Coaching Question comes from Advanced Diamond Mastermind Coaching member, Christina from Perth, Australia.
Thanks for awesome marketing session today. Learnt so much. My qsn: The challenge — do we focus on market potential or where we have greater USP?
Eg the market potential here in Perth is mainland Chinese migrants, Indonesian migrants. How can I position myself (I am none of the above and don't even speak the language) so that I have something to offer this group that would be of value to them? Or should I focus on some other market where I have greater USP like stay at home mums (but is a crowded market)?
GREAT question… I think you cannot avoid the marketplace and potential. The 2 markets that you are comparing have huge differences… I would go with the Chinese migrants and Indonesian migrants… ESPECIALLY since USANA plans to enter those markets. (China with new payplan and multi level payout)… I would spend time in those markets and get to know those markets. Afterwards, find a way to provide value to those migrants and make yourself stand out
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