Before we talk about social media strategy,
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Now…
onto today’s topic
Brenda E asked me on Tuesday for:
“Strategies for posting on social media?
You’re going to discover about the marketing avatar and how to create good social media content
—– Lesson of the Day —–
How to Create a Good Social Media Strategy
You want to create content that
1) Allows people to get to know you
2) Inspires
3) Educates
4) Entertains
But what should you post?
Here’s how to create a good social media strategy.
1) Determine Your Target Audience
The key to creating good content is if you “talk” to a specific person or a marketing avatar
This will make it easier for you to inspire, educate, entertain… and have fun!
The easiest person to target is the person you were before you joined your business because you have first hand experience and you can relate
2) Define the Demographics
Write the answers to these questions down:
– How old is your target audience?
– Male or Female?
– What are they interested in?
This will help you choose things they can relate to such as music, entertainment, pop culture, etc.
For example, if they are in the later 40s – 50s, then they would
relate better to 1980s music than music from the 2000s
3) Define The Problems
You want to create content that helps them so you must know what problems this person has
– What problems do they currently have?
– What keeps them up at night?
– What would make them happy?
– What beliefs do they have? (For i.e. housing is too expensive, things were way better in the 1980s, etc.)
4) Let Others Know Who You Are
Make sure you post personal things so people get to know who you are.
Examples are:
– Your day to day activities
– Pictures of your family, etc.
Create Your Social Media Strategy
Once you know the answers to those questions
then it’s much easier to create content that inspires, educates and entertains.
Here is a video analysis of what top leaders do
Remember that people buy from those they know, like and trust so let others get to know you
—– Consistency Pep Talk —–
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You have to change what you are doing today!
If you keep doing what you’re doing and don’t change,
then tomorrow will just be like today.
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