The 3 Pillars of Marketing
The secret to success is that I've always treated my network marketing business like a Million Dollar traditional business.
With this mindset, I started to analyze my initial failures in connecting to my prospects.
After almost reading every single book on network marketing…
and then reading even more dozens of books in sales and marketing…
and spending thousands of dollars attending marketing seminars, I realized the mistake I made.
By the way, if you want to know how I can read so much, it's because I applied to the lessons that I learned from this speed reading book called Breakthrough Rapid Reading by Peter Kump. I highly recommend it.
Anyway, back to the MISTAKE that I was making.
And it is the SAME mistake that almost every network marketing distributor makes because they fail to understand the basics of “marketing.”
The Mistake is that we approach every prospect the same way.
Building Your Business Using the 3 Pillars of Marketing
From all the books and seminars on marketing, I learned that successful marketing ONLY happens when you build your business according to the 3 Pillars of Marketing. (M.A.C.)
M – Message
A – Audience
C – Channel
In this post, I won’t go into too much detail but the “Message” is basically what you say.
It is the words and pictures you use in an ad.
Or in our case with The Invite, it is the words you use when you talk to your prospect.
The Audience is your Target and this can be segmented by professional, age, geography, cultures, interests, just to name a few.
The message and bait must be different for difference audiences.
What attracts a 50 year old male who is a vice president in his corporate job to your network marketing business will be different than a 25 year old male who just graduated from college and working his first job as an assistant.
The 50 year old corporate excecutive probably earns a good income already but may be interested because network marketing will allow him to achieve the time freedom to spend more time with his kids while the 25 year old may be interested to simply make more money than at his assistant job.
So you have to approach these 2 prospects entirely DIFFERENTLY.
In our list of contacts, we have different audiences and we must learn to talk to each one of them differently.
The good news is that there are only 3 different audiences or 3 different types of prospects that we have to worry about.
I will teach you the 3 main types of prospects in your list and failure to approach each group differently results to failure and frustration.
Just remember, different bait for different fish!
The Channel is how you plan to communicate your message to your audiences.
Examples of channels are internet banners, social media, newspapers, tv, radio, etc.
We won't go into too much detail about this cause I can write 50 pages on online marketing alone.
For now, the important thing is for you to recognize that you must have a differnet message to your 3 different types of prospects.
Your Next Steps
If you have not done so, go learn about the 3 Different Types of Prospects and then categorize and contact them today.
Please comment below and let me know specific ways how you plan to implement what you just learned.
P.S. P.S. In the last 10 years, I have read almost every book and listened to every audio on network marketing and then took what worked and did not work and created THE S.O.W. SPONSORING SYSTEM.
If you want a short cut to your success in network marketing and learn a simple and duplicatable approach to sponsoring, go check out THE S.O.W. SPONSORING SYSTEM. It is proven to work and is backed by 4 Different Money Back Guarantees.
THE S.O.W. SPONSORING SYSTEM
For Distributors Who Don't Have Sales Experience
Learn how to Easily Invite More Prospects to learn about your network marketing business…
so that you can Sponsor MORE distributors regardless of whether you are good in sales or know how to present.
This 20 DVD/CD Training is divided into 7 Components
COMPONENT 1: The Attitude and Daily Routine of Top Sponsors
COMPONENT 2: Magnetic Communication
COMPONENT 3: How to Easily Approach and Invite Prospects
COMPONENT 4: Learn how NOT to Bore Your Prospects
COMPONENT 5: How to Overcome Over 50 Types of Objections
COMPONENT 6: How to Maximize Your Business Through Followups
COMPONENT 7: Closing and Getting Your Prospects to Join You