If you want to leave lasting impact for your business, family, or community –
You must be the person that people want to join and follow!
Or…
You can be one of the thousands and thousands of network marketers that take action here and there, and approach things the same exact way.
Which, is not a bad thing, it just doesn’t lead to large impact.
In order to attract prospects online…
You must be posting daily, consistent, content.
Now, before you get ahead of yourself and think how in the world will you have time for that…
Don’t worry, this blog post systemizes and simplifies content creation for you.
But before then, let’s take a quick look at the DMO overview.
Overview of an MLM DMO
3 → Create 3 Pieces of Content
5 → Meet 5 New Contacts a Day
5 → Invite 5 People to Look at a Presentation
5 → Follow-Up With 5 Any Prospects
3 → 3 Prospects to Watch a Video or Attend a Presentation or 3 Way Call
MLM DMO Step 1: Create 3 Pieces of Content
Aside from creating consistent content…
Another simple yet important element is having is an attractive profile, and providing ‘good’ content.
By the way, ‘attractive’ can simply mean content that catches your audience’s attention.
Now…
Why would you want that?
Think of it like this…
Would people be interested to learn more about you after spending 5 – 10 seconds looking at your social media profile?
What about if they were to see the type of posts you share on social?
People join those they know, like, and trust.
And the easiest way to do that is to create compelling content.
But how do you do that?
How do you create valuable posts that make people want to follow you and trust you?
What does it even mean for content to be valuable?
Now, we know your time may be limited…
The last thing you’d want to do is search up the answers to these questions.
So, we’ve simplified the answers for you.
In this Simon Says episode, I break down the basic steps to creating content that attracts prospects. But if you want to simply get the overview of this process, then continue reading…
https://www.youtube.com/watch?v=KS_yZQtmR7U
To sum up the 3 rules for creating content that attracts prospects, you always have to:
1) Inspire
2) Educate
3) Entertain
So how do you apply that in practical terms?
Creating Content that Inspires
In order to create content that inspires…
You have to be real!
Meaning, real people have flaws so don’t be shy to share your fears and struggles as long as you’re positive about it.
By sharing these vulnerable areas of your journey, people begin to trust and connect with you on a deeper level.
Not only do people begin to trust and connect with you…
But by sharing your flaws, mistakes, and how you persist despite of those challenges motivates others!
So remember to show vulnerability, but at the same time let others know about your passion and commitment to your business and how you plan to help others.
Here are some examples of content that inspires:
-sharing a before and after post about your fitness journey
-sharing a big obstacle you’ve had to overcome as a parent, and how you overcame it
Bonus Tip: When to Post
Simple rule to follow is post 3 times a day
1) Morning
2) Afternoon
3) Evening
At least 1 of these posts should be in a group that you belong to that will help you make new connections and at least 1 of the 3 should be a Live Video.
Creating Content that Educates
This ties back to providing value.
Let me ask you, what are some offline ways to create value to people?
When you meet someone at a party, or you meet someone at a networking event, what are some ways you can create value?
One simple thing you can do is offer help, offer info.
You can do the same exact thing online – you can offer help, or offer info.
By doing this, you make people knowledgeable.
Not only does it build your authority, but you also build a relationship with your audience.
So what are some thing you can teach, share info on?
Teach on something you’ve learned, or are currently learning.
Remember, you don’t have to be an expert!
People make the mistake and think they have to reach some qualification in order to teach something to others.
That’s our mindset stuck in the school mentality, or the employee mentality…
In entrepreneurship, it’s a different ball game.
All you have to be is one step ahead of people!
Meaning, if you’re learning something new, whether that’s in your business, health or parenting journey, and are taking action…
You’re already one huge step ahead from those who think about changing but haven’t yet.
Creating Content that Entertains
Think of this type of content very simply…
This is content that can make people smile, laugh, etc.
For example:
-It can be an image of your dog doing something funny, and write a short sentence with it
-A live video or a picture of you and your kid/s behind the scenes at home
Remember, your content does not have to be serious, all about training, all the time.
Have fun with it and don’t be afraid to show that to your audience!
Bonus Tips:
-Sit for 5 -10 minutes and come up with 10 creative ideas every single day. When you do that, and you don’t let yourself stop, you just sit down there for 5 or 10 minutes – it forces your creativity muscle. It will force you to think differently.
-A easy and cool tool you can use to create graphic images is Canva.
Commit and Your Life Will Change Forever
I admit that this Daily Method of Operation may not be easy.
But once you schedule things in and consciously make an effort to work on your DMO in every free second of your life, you’ll soon discover it’s not only doable but it gives you tremendous satisfaction and happiness.
You’ll feel fulfilled because you’re finally doing the actions that grow your income.
And before you know it, the happiness and success compounds exponentially because you’ll be getting the results that you wanted.
See you at the top!
Simon Chan
P.S. If you’re curious to see what it’s like to be part of a tight knit group of entrepreneurs that get help from me, to stay consistent and dramatically grow their business… Then you may want to check this video out. Once you do, you may know what to do next:)
