Challenges are always going to happen. Bob Heilig reveals why It’s not what happens to is, it's how we respond to it. Also they key to marketing your business
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Who is Bob Heilig?
Bob Heilig was in the medical sales industry for 10 years before he realized that working for someone else wouldn’t give him the lifestyle that he wanted.
He was introduced to network marketing and failed miserably. Bob quit after not being able to sponsor even 1 person in 12 months and promised that he would never touch MLM ever in his life.
However, in 2011, he was reintroduced and joined a MLM business again. But this time, he had tremendous success. In just 2 years, he built a team of over 100,000 customers and replaced his six figure income in medical sales.
Bob has been a full time networker since 2012 and has been focused heavily on building his brand called “Your Virtual Upline” and has his own podcast called “Your Virtual Upline Podcast.”
Listen to Bob Heilig's Interview
How Bob Heilig Got Started in Network Marketing
Bob Heilig was in medical sales for 10 years.
He liked the income, but he didn’t like the lack of control.
He wanted to be his own boss and build a life on his terms.
In 2001, Bob was introduced to network marketing.
He loved the idea and joined right away.
He thought everyone would say yes and his business would explode.
Instead, he struggled for a full year and didn’t recruit a single person.
After four years of frustration, he quit.
He swore he would never do network marketing again.
In 2011, something changed.
He got back in, but this time he focused on skills and personal growth.
In two years, he built a team of over 100,000 customers and replaced his six-figure income.
Turning Point in the Business or Major Lightbulb Moment for Bob Heilig
Bob realized that people don’t join companies, they join people.
He saw that success wasn’t about luck or finding the right person.
It was about becoming the right person.
Bob started working on his mindset and communication skills.
He treated his business like a job and showed up every day.
That’s when everything changed.
His business grew, and people started joining because they saw value in him.
Worst Moment in Network Marketing for Bob Heilig
Bob’s worst moment happened when his company shut down its network marketing division.
He thought he had found his forever home, but overnight, it was gone.
He had two choices: be bitter or move forward.
He chose to move forward and quickly found another company.
But just months later, that company got shut down by the FTC.
It was another major setback, but Bob didn’t let it stop him.
He kept going, found a new home, and continued to grow.
Why Personal Branding is Important in Network Marketing
Bob learned a big lesson.
If you only promote your company, you have no control.
If your company goes away, so does your business.
That’s why Bob started branding himself as a leader.
He created “Your Virtual Upline” and started a podcast.
He focused on adding value instead of just pitching his company.
That helped him attract people to him, no matter what company he was with.
Million Dollar Question for Bob Heilig
If Bob had to start over and knew no one, what would he do?
He would focus on two things.
First, he would use social media to provide value and build relationships.
Second, he would go out and meet people in person without trying to recruit them right away.
He knows that people do business with those they know, like, and trust.
So instead of pitching, he would focus on making new friends and letting the business come naturally.
How Bob Overcame Fear of Public Speaking
Bob was terrified of speaking in front of people.
His first time on stage was a disaster.
He was shaking, spilling water, and forgot to say his name.
But his team encouraged him and told him he did great.
That support gave him the confidence to keep trying.
Now, speaking is one of his biggest strengths.
Why Bob Loves Network Marketing Today
Bob believes network marketing is better than ever.
Social media has changed the game.
People can now connect with anyone in the world.
The industry is growing and becoming more professional.
Bob is excited to help others learn the right way to build online.
Favorite Quote
“As I look back on my life I realize that every time I thought I was being rejected from something good, I was actually being redirected to something better”
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Key Lessons from Bob Heilig
- People don’t join companies, they join people.
- If you want to recruit more people, focus on becoming more valuable.
- Bad things will happen, but how you respond is what matters.
- If your company shuts down, you can still succeed if you’ve built a strong personal brand.
- Stop spamming about your company and start creating curiosity.
- Post valuable content so people come to you instead of you chasing them.
Your Action Steps
1. Focus on personal growth. Work on your mindset and communication skills so people see value in joining you.
2. Brand yourself, not just your company. Start sharing valuable content on social media that attracts people to you.
3. Build relationships first. Instead of pitching strangers, focus on making friends and letting the business come naturally.
Network marketing isn’t about luck.
It’s about becoming the right person so the right people want to work with you.
Keep growing, keep taking action, and success will follow.
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio