MLM Nation

Brian Fryer: Social Media Strategies for MLM Success

Brian Fryer smiling confidently with a professional background, representing his expertise in social media strategies for network marketing success.

Categories: MLM Podcast

Brian Fryer shares how to use social media the right way to grow your network marketing business. 5 Pillars of Branding, scripts and template

I've had the privilege of interviewing Brian Fryer three times on MLM Nation, where he shared his expertise on attraction marketing, Instagram strategies, and leveraging Reels for business growth.

Who is Brian Fryer?

Brian Fryer was a professional baseball player before transitioning into network marketing. After struggling for years, he discovered the power of social media and became a top earner in his company. Today, Brian is a full-time business coach, international speaker, and two-time bestselling author, helping thousands of network marketers grow their businesses online.

How Brian Fryer Started in Network Marketing

Brian Fryer’s journey began after a back injury ended his baseball career. A friend introduced him to a juice product that helped his recovery, leading him to his first MLM opportunity. However, Brian struggled for four years, making little to no profit. He burned through his warm market and realized he needed a different approach. That’s when he turned to social media and everything changed.

The Turning Point for Brian Fryer

Brian’s big breakthrough came when he embraced attraction marketing and personal branding. Instead of chasing people, he started creating content that attracted prospects to him. Within six months of joining a new company, he became the fourth highest earner. His success came from consistency, providing value, and using social media the right way.

The Worst Moment in Network Marketing for Brian Fryer

One of Brian’s toughest challenges was losing his entire business when his company shut down. Left with no income, he decided to pivot and help other network marketers succeed online. This shift led him to become one of the most respected trainers in the industry today.

The Power of Social Media for Network Marketing

Brian teaches that social media is the best way to grow a business in today’s world. He emphasizes:

  • Branding yourself, not your company. People join people, not businesses.
  • Using attraction marketing. Create content that solves problems instead of pitching products.
  • Consistency. Show up daily to build momentum and credibility.

The Million Dollar Question for Brian Fryer

If Brian had to start all over again in a new place where he knew no one, he would:

  • Focus on Instagram Reels and Stories to build an audience.
  • Use the Five Pillars Strategy to create engaging content.
  • Connect with people through DMs and engagement strategies.

The GNC System: How to Use Reels for Business Growth

Brian developed the GNC System to help network marketers grow their businesses using Instagram Reels:

  • G – Grow: Create content that gets shared and reaches new people.
  • N – Nurture: Build trust through valuable content and engagement.
  • C – Convert: Move conversations to direct messages to close sales.

The Five Pillars Strategy for Content Creation

Brian teaches network marketers how to create consistent content using the Five Pillars approach:

  1. Write down 25-30 words that describe you (hobbies, values, interests).
  2. Choose the top five that best represent your brand.
  3. Post about each pillar in a rotation to keep content diverse and engaging.

How to Use Instagram Reels for Business

Instagram Reels is one of the fastest ways to grow an audience. Brian’s 3-2-1 Content Formula includes:

  • 3 fun and relatable reels (lifestyle, behind-the-scenes, entertaining).
  • 2 educational reels (tips, how-to videos, value-driven content).
  • 1 curiosity reel (subtly showcasing your business without hard selling).

How to Use Instagram Stories to Get More Customers

Instagram Stories help nurture relationships and drive engagement. Brian suggests posting 5-8 stories per day, including:

  • Behind-the-scenes moments. Show authenticity and your daily routine.
  • Engaging content. Use polls, questions, and sliders to spark interactions.
  • Curiosity-based posts. Invite people to DM you for more info.

Why Short-Form Video is the Future of Network Marketing

Brian believes short-form videos (Reels, TikTok, YouTube Shorts) are the most powerful tool for network marketers today. They help capture attention, reach new audiences, and create trust quickly. If you’re not using short-form video yet, now is the time to start.

Watch Brian Fryer’s Interviews

Each interview with Brian Fryer offers valuable lessons on building a business using social media. You can listen to his episodes here:

Episode 756: Social Media and Branding (2023)

Brian shares his Five Pillars of Branding strategy and how to use social media effectively to grow your business.

Episode 760: Instagram Strategies (2023)

Brian discusses the latest Instagram strategies, including how to use Reels, Carousels, and Stories to attract and engage customers.

Episode 808: The GNC System for Reels (2024)

Brian introduces his GNC system, explaining how to create Reels that Grow, Nurture, and Convert prospects into customers.

Selling 101 by Zig Ziglar 

Power of One More by Ed Mylett

Wining the War in Your Mind by Craig Groeschel 

How to Win Friends and Influence People by Dale Carnegie

Facebook Messenger – For engaging with prospects.

Canva – For creating social media graphics.

Instagram – For personal branding and outreach.

Your best strength and then company tool

Contact Info

Brian Fryer on Facebook, Instagram and www.coachfryer.com

Key Lessons from Brian Fryer

  • Success is a decision. Commit to taking action every day.
  • Your warm market will run out. Learn to attract new people.
  • Consistency matters more than trends. Show up daily and add value.
  • Conversations happen in the DMs. Focus on building relationships.

Your Action Steps

1. Start creating reels using Brian’s 3-2-1 formula. Ensure your content is fun, valuable, and curiosity-driven.

2. Post at least five stories per day. Use polls and sliders to encourage engagement and spark conversations.

3. Engage with your audience consistently. Comment on posts, respond to DMs, and focus on relationship-building.

4. Use the Five Pillars Strategy. Identify five core topics that reflect your brand and create content around them.

5. Move conversations to direct messages. Focus on asking questions and providing solutions instead of hard selling.

Brian Fryer’s journey is a testament to the power of resilience, branding, and social media strategies in network marketing. His insights continue to help thousands of entrepreneurs grow their businesses successfully online.