How to Use “CLAM” To Find Prospects On Facebook and Instagram

You need to meet new prospects everyday in order to build a successful business online.

It’s part of THE DMO (3-5-5-5-3) System.

Fortunately the CLAM Formula makes it easy for you to find prospects on Facebook and Instagram.

There are literally communities for almost every hobby you can think of!

MLM DMO Step 2: Meet 5 New Contacts A Day

Facebook and Instagram has made it easy to meet prospects online.

The easiest way is to use:
1) Facebook Groups

2) Instagram Hashtags

For the purpose of this blog, we will refer to Facebook Groups but you can apply the same strategy to Instagram hashtags

Facebook Groups

One of the best and easiest ways you can meet these 5 new contacts is within Facebook group communities.

Invest 20 – 30 minutes each day to hang out in Facebook groups that you can relate to.

The best groups to join are groups that are actually not business-related!

Simply because most people join business groups with an agenda to sell things and not really to develop relationships.

You want to join groups where people are providing value.

So what type of groups exactly then?

You join and connect in groups that are related to your interests, your hobbies.

When joining a group, it is easier to connect with prospects and build friendships over hobbies, instead of business.

Posting in groups helps you build credibility and authority, just make sure you don’t sell in the group.

Instagram Hashtags

The same apply for Instagram but instead of Groups, you’ll be involved in hashtags of things you like to do.

The next step will teach you what to do afterwards.

Using The CLAM Formula

To meet 5 new friends a day, make sure you follow the CLAM formula when you’re in a group (or Instagram hashtag)

C → Comment on a post

L → Like a post

A → Add the person who posted as a friend

M → Message the person you added and introduce yourself

Here are some ways to connect with a new friend online:

– Compliment them about what they posted

– Commonality: talk about something you have in common with that person

– Ask a them how long they’ve been doing ‘X’ thing that’s related to that group (for i.e. if it’s a marathon training group, ask them how long have they have been running marathons)

How You Can Apply the CLAM Formula

Let’s say one of your interests is soccer because maybe you grew up being a fan of the sport, and now your kid is playing the sport itself.

You can start by joining a soccer Facebook group that’s from your local area, where people are sharing tips, what tournaments are going on, etc.

At the same time as you are learning about the sport, helping at your kid’s practices, you can share tips with other parents within these groups.

Here’s how CLAM would work in this example

C -> Go to a post you like and comment something as simple as thanking them for that post, or telling them how it helped you.

“Thanks for sharing, going to add this to our warm up practice routine at home!”

L -> Like their post.

A -> Send them a friend request and add them

M -> Message the person you added and then- introduce yourself, complement and find a commonality.

“Hey what’s up, I love the post you shared where you talked about your practice warm-up routine with your son, awesome video!”

“Love to connect with you, I also have my son, six years old as well and plays soccer.”

That’s it.

Often times, people get stuck when reaching out to new people online, partly because they’re afraid they may be ‘using them’ or may come off as not being genuine.

All you are doing is commenting and connecting with them, you’re NOT selling to them.