All successful Network Marketing Professionals post on social media everyday and is one of the reasons they can recruit people easily.
That's why creating social media posts is one of the 5 income producing activities you must do everyday.
Quick Guide: 3 Steps to Creating Posts on Social Media
1 ) Define Your Target Audience (Your Niche)
2 ) List out the Problems Of Your Niche
3 ) Provide Solutions to Those Problems
You'll get step by step instructions on how to do this below
Quick Summary: 5 Factors for Network Marketing Posts that Create Followers
1 ) Create Value
2 ) Be Relatable
3 ) Show Proof
4 ) Create a Higher Purpose
5) Create Curiosity
I teach you how to do each of these steps later in this guide.
You're going to discover how it convinces people to join and ideas that'll help you post on social media everyday.
Outline: What to Post on Social Media for MLM Success
Important Principle to Network Marketing Recruiting
Before we talk about why posting on social media is important, here's an important rule to selling that you can apply to network marketing recruiting.
Rule is:
People only buy from those they know, like and trust!
How Posting on Social Media Convinces Prospects to Buy or Join
When you post on social media, it allows people to know you, like you and trust you.
Your social media profile is your new business card and what you post on social media allows people to get an idea of the type of person you are.
Authority is Created When You Post On Social Media
Another reason why you post on social media is because it creates Authority and Trust
Authority means people will respect you and listen to what you have to say and offer
If you want more people to watch your presentations, you need to increase your Authority and one of the easiest ways to increase your Authority is from the content and value you post on social media.
Avoid this Big Mistake with Your Network Marketing Posts!
Most new distributors struggle because they sell in all their network marketing posts and their social media profiles become one huge commercial.
Not only is it a big turn off but no one will want to join your team because they would not want to do what you're doing!
The best network marketing posts are ones that create value and curiosity
3 Steps to Creating Network Marketing Posts
Once you understand these 3 steps, it'll be so much easier to come up with network marketing content ideas.
Step 1: Determine Your Target Audience for Social Media
The key to creating good network marketing content is if you “talk” to a specific person or a marketing avatar
This will make it easier for you to inspire, educate, entertain… and have fun!
The easiest person to target is the person you were before you joined your network marketing business.
Why?
- You already know that person was already
- You know their pains and challenges
- You're also more relatable because you've been there before
For example,
If you were 35 years old stay at home mom with 2 kids when you got started
then that's your target audience.
A mistake that many people make is they make their target audience who they are NOW instead of who they used to be
Example of this mistake is you've been in the business for 3 years and you only target business owners.
You'll have much more success by targeting the person you WERE before you got started
Here is training video that goes more into detail about the best niche for network marketing.
Remember that your best target audience is the person you were before you got started
Step 2 to Network Marketing Post Ideas: Demographics
Determine the demographics of your target audience
Write the answers to these questions down:
– How old is your target audience?
– Male or Female?
– What are they interested in?
This will give you network marketing content ideas and help you choose things they can relate to such as music, entertainment, pop culture, etc.
For example, if they are in the later 40s – 50s, then they would relate better to 1980s music than music from the 2000s
Step 3: Solve Their Problems with Your Posts
You want to create network marketing content that has value and value is anything that helps them so you must know what problems this person has
– What problems do they currently have?
– What keeps them up at night?
– What would make them happy?
– What beliefs do they have? (For i.e. housing is too expensive, things were way better in the 1980s, etc.)
3 Ways to Post on Social Media
Here are 3️⃣ ways to increase your Authority today:
1️⃣ ) Let People Know Who You Are
Come up with network marketing content ideas such as what you do, how you help people, your family, what you like to do, etc.
You must trust them before they will trust you and buy from you.
Stories on Facebook and Instagram are a great type of post on social media because they're short and easy to do and they disappear.
Stories is like the “reality TV” where they can see what you're doing each day.
When people click on your profile, they should be able to feel they know who you are and what you like to do within 10 – 20 seconds.
Reels are also effective because people tend to like to watch short video clips than longer video or reading.
2️⃣ ) Be a Person of Value
The best network marketings posts are ones that create value!
You create Value when you post on social things that’ll inspire, educate or entertain
Network marketing recruiting becomes 100 times easier when you consistently provide value online and create Authority because people look up to you and are open to what you have to offer
Shortcut to this is you can simply share what you've been learning from your own personal development.
You can also use Stories and Reels to do this and often it's much easier to shoot a quick video with your phone than writing a post
3️⃣ ) Post Something That You've Learned
People like to follow people who make them feel smarter (just think about who you follow)
The easiest type of content to post on social media is something you've learned.
It can be from a one of the top network marketing books or something you've learned in The Network Marketing Training Hub or just something from one of your mentors.
The Easiest Type of Social Media Posts that Provide Value
A lot of MLM distributors overthink their network marketing content.
They get stuck trying to be creative or waiting for inspiration.
If you're still struggling with network marketing post ideas then here is the EASIEST type of posts to create.
It's simple.
Just teach what you've learned!
That’s it. Just take what you’ve learned recently and share it.
This is one of the easiest and most effective ways to create engaging network marketing content, grow your contact list, and position yourself as a leader.
Simple Routine to Create Network Marketing Content
You don’t need to reinvent the wheel.
Every day, you’re learning something—whether it’s from a book, a podcast, a mentor, or just from your own experiences.
Take what you've learned and use it for your social media posts.
Here’s a simple routine to help you create social media posts effortlessly:
✅ Think about the wins, lessons, or insights you had this week and write them down.
✅ Share what you learned with your audience.
That’s it.
The best social media posts either:
1️⃣ Inspire
2️⃣ Educate
3️⃣ Entertain
Inspiration and entertainment can take time to master, but teaching what you’ve learned?
That’s something you can do right now!
It's the easiest way to create value.
People follow you because they want to learn.
They want to grow and when you share your insights, you help them do that and you build trust along the way.
Why Teaching What You Learned Works (For You and Your Business)
Creating network marketing posts that teach isn’t just about helping others…it helps you, too!
Here’s why:
🔥 You provide value – When you share useful lessons, people see you as a leader and someone worth following.
🔥 You become a better leader – The more you teach, the better you get at explaining things. This helps you grow in confidence and authority.
🔥 You hold yourself accountable – If you’re teaching something, you’re more likely to follow through on it yourself. It pushes you to practice what you preach.
🔥 It builds connection – People relate to real-life lessons. When they see you learning and growing, they feel like they’re on the journey with you.
Watch this video as I go more into detail.
7 Types of Posts that Attract Business Minded Prospects
If you want to attract entrepreneurial minded people, then you have to post on social media content that they're interested in.
Here are some topics that will get their attention.
1) Business motivation
Everyone needs motivation especially entrepreneurs
2) Positivity
Running a business can be tough and you can never have enough positivity.
Business people know negativity will kill their business
3) Productivity
Business people are super busy and are always interested in time management tips
4) Community Impact / Charity
These success minded individuals often think of goals bigger than themselves
5) Technical Skills
Entrepreneurs are always interested in improving their business skills such as sales and marketing, social media marketing, leadership, etc.
Recommendations for good books are always popular
6 ) Getting to Know Other Entrepreneurs
They always want to connect with those similar to them.
This is when you can let people know who you are.
7 ) Health Related
Successful people also know health is super important
They want more energy to increase their productivity and good health to enjoy what they worked hard for
5 Simple Steps to Creativity
If you're stuck and feel you're not creative, here's how to unlease your creativity.
This section was written back in Aug. 2013.
Let me share something with you that is ironic.
One of the common questions that people ask me is how do I come up with all my ideas for my blogs and trainings. It seems like I have an endless supply of stories that I just pull out of a hat. These stories make my blogs and trainings entertaining and more effective.
Let me set one thing straight.
I was NOT born creative and NEVER considered myself creative.
Over the years, I've just learned to do certain things and put myself into situations that help to make me creative.
But back to the irony…
The irony is that, even though I am “creative,” I was stuck this week on what to share with you in my weekly blog.
I felt uncreative, like I’d run out of ideas!
Have you ever felt that way?
Then the next thing you know, the days fly by, and it's time to write my weekly blog again!
As I thought about the creative process, I realized that I've been so busy the last few weeks preparing for Implementation Vacation and Convention that I strayed away from my proven routine that helps me generate all the great ideas.
Yesterday, I went back to this routine and bingo! Immediately the ideas flowed.
Whether you are looking to produce content, come up with ways to find better prospects, or get into a new market, this technique will help you.
It's a proven recipe, and I've decided to share these five simple steps to creativity with you.
Step 1 to Creativity: Write Down Your Goal and Give It a Deadline
Before you set out to do anything, your mind needs direction and a target.
You must write down what you want to accomplish and set a deadline.
So whether you need an idea to target Indonesian immigrants so that you can tap into that market, or come up with a weekly video blog, write down the goal and give it a due date.
If I hadn't written down that I had to write this blog by a certain date, this NEVER would have been written.
There are two reasons why you must write goals down:
1) We program the task into our subconscious mind.
Once our subconscious has a target, it will go on autopilot and seek out the solution during our everyday life.
Your conscious mind may be thinking about other things, but your subconscious will work in the background and find the answer.
It's like getting into a car and driving home. You give a target to your subconscious, your home, and then you can think about things, listen to music, or talk on the phone, but your subconscious will magically get you home.
2) We operate at maximum efficiency under deadlines.
Think back to your school days.
When did you do the most effective studying?
a) When you studied for no reason and just studied for fun?
b) When you studied four weeks before a midterm?
c) When you studied the night before an exam?
I bet you hardly ever did a), studying the textbook just for fun, and you most likely tried b) but couldn't get the stuff to sink in.
If you are like most people, you did your most effective studying a few days before the exam.
The reason is because our minds need deadlines. Without deadlines, our subconscious gets lazy and just doesn't work well.
Step 2 to Creativity: Invest in Self-Development Outside Your Industry
Investing in Self-Development (e.g., reading, listening to audios, attending seminars) is a common habit among all successful leaders, and that's why it's one of the 5 Core Daily Production Activities that every MLM distributor must do.
But don't just study what's in your industry.
Make sure you invest in self-development outside your industry.
So if you are in MLM, don't only read books on MLM. Read books on sports, on other businesses and, yes, even read fiction.
Why?
Often the best ideas are borrowed from another industry.
A good example is the fast food drive-thru. This revolutionary concept that transformed the fast food industry was not an original idea.
It was borrowed from banks, and one day, someone had the brilliant notion to borrow the idea and apply it to fast food restaurants.
So instead of the drive-thru teller, now you have drive-thru restaurants!
Many of my best ideas for preparing effective trainings come from learning how top coaches in sports lead their teams.
Step 3 to Creativity: Go Away from Your Work Environment
Have you ever sat at your work desk for hours and can't think of anything?
But the second you do something “fun” or away from your work environment, you come up with the solution?
If you want to generate a continuous flow of great ideas, you must get away from your normal work environment.
The simple reason is because we are often too close to the proverbial tree to see the entire forest.
A change in environment allows us to see things from another perspective.
One of the most effective ways for me to be creative is working out. Every time I exercise I enter my “Power Zone” and come up with great solutions. I can come up with more things in one hour of exercising than I can if I sit at my home office for eight hours.
My Power Zone is exercise. What is yours?
Step 4 to Creativity: Take Action Immediately
Once you think of an idea, take action on it immediately!
Your ideas come from your gut instinct, and you must act ASAP or else you lose the magic!
Whether it is calling someone, writing an ad, or doing a video training, once you have that idea, go do it ASAP!
There are two main reasons you must take action immediately:
1) If you don't act on it ASAP, you will forget the idea.
Trust me on this.
Even if you remember most of it, you will not remember 100% of it, and thus, you have lost your genius.
It's always the 5% that is forgotten that transforms a common idea into a brilliant one.
2) You will save time when you take action ASAP.
If you act on it ASAP, it may take you only 25% of the time it would take you if you were to do it later.
The reason for this is because you will have forgotten the idea or the steps, and it will require tremendous time for your brain to warm up and think of the ideas again. Worse, you may not even recall the great idea!
For example, I am writing this immediately after I came back from my morning bike ride. It's taking me only 25 minutes to write this blog, but if I were to “save” it and do it later, it could take me two hours to do it.
I realize sometimes we don't have the luxury to act immediately.
If that happens, do the next best thing.
Write an outline of your ideas.
If your idea is to create an advertising flyer, sit down for five minutes and write out the bullet points of the flyer and a rough sketch.
Similarly, if you have ideas for a blog, just write out the bullet points and an outline.
This should not take more than five minutes, but it will save you tremendous amounts of time later.
Step 5 to Creativity: Don't Quit After the First Version
Once you have implemented your idea, you may sadly realize that it was not as good as you initially thought it would be.
Don't worry.
That happens to everyone.
The key is to be persistent and don't quit!
Just complete version 1.0 and then you can go back and tinker with it.
Version 2.0 will be better than your first version, and you will realize that you will make constant improvements. Each revision will get better and better.
The reasons many people fail to achieve their dreams is because they never give Version 2.0 a shot. They see that their first attempt didn't work and just stop at it.
However, the ONLY reason you have the ability to see that your first version didn't work is because you went out and did it!
So go take action ASAP, and once you get it done, look for ways to improve it.
Don't get discouraged if your initial first product is not as good as you had hoped.
A perfect example is this blog. The first version that was in my mind was at least 25% different than what you are reading now.
The only reason I was able to provide this finished product to you is because I went out and did it, and then went back to fix it.
The same is true for your ideas.
If you have a certain idea to target the Indonesian market and your initial marketing campaign doesn't work, don't give up.
Look for ways to improve it. Normally, it takes at least eight or nine attempts before you hit gold.
Now that you know the Five Simple Steps to Creativity, what things do you want to achieve?
Apply these five steps and then be persistent in making changes until you get a winner.
5 Proven Factors that Help You Get More Followers
A lot of people focus on going viral, but the truth is, virality doesn’t build a business—followers do.
A viral post might get you views, but a true following is what turns a stranger into a new contact which eventually becomes a future customer or team member.
For example, a funny clip of someone slipping on a banana peel may go viral but it's not going to get you any followers for your business.
If you want to create a loyal audience that keeps coming back for more, here are five essential strategies:
1. Create Value
People follow you if your network marketing posts help their lives get better.
Whether it’s education, entertainment, or inspiration, you need to provide real value.
Instead of just saying, “Carbs are bad for you,” give them specific insights like: “If you take vinegar 20 minutes before eating carbs, it will lower your glycemic spike.”
The more practical and actionable your content is, the more people will trust and follow you.
If you have run out of network marketing post ideas, just remember to teach what you learn!
2. Be Relatable
Many people hesitate to share personal details, but relatability doesn’t mean exposing your private life.
It means sharing your experiences, struggles, and emotions that others can connect with.
For example, if you're a parent, talking about your challenges with getting your kid ready for school instantly makes you more real and relatable to other parents.
People don’t just follow information—they follow people they connect with.
3. Show Proof
If you’re teaching something or selling a product, people need to see evidence that it works. Proof can come in many forms:
- Your own results
- Customer testimonials
- Success stories from others in your company
- Success stories from the network marketing profession
- Before-and-after photos
Without proof, your audience may like your content but hesitate to trust you enough to take action.
4. Create a Higher Purpose
People don’t just follow businesses; they follow missions and movements.
Ask yourself, “What is the bigger purpose behind what I do?”
For example, if you’re in health and wellness, it’s not just about selling a product—it’s about helping people live longer, feel better, and have more energy.
If you sell cookware, it’s not just about cooking—it’s about creating happiness at the dinner table and the satisfaction of seeing people happy.
When people feel like they’re part of something bigger than themselves, they stay engaged.
5. Create Curiosity
If you want people to keep following you, give them a reason to come back.
Always leave them with something to look forward to. For example:
- “Next time, I’ll show you how to set up your kitchen so it's easier to clean!”
- “Tomorrow, I’ll share a tip on how to save an extra hour in your day.”
- “In my next post, I’ll reveal a mistake most people make when starting their business.”
By teasing upcoming content, you keep your audience engaged and wanting more.
Summary: What to Post Content on Social Media to Get More Followers
Creating a following isn’t about one viral moment—it’s about consistently providing value, being relatable, proving your expertise, having a bigger purpose, and keeping people curious.
When you apply these five strategies, you’ll attract people who truly care about what you do—and those are the followers who will eventually become customers, clients, and loyal fans.
Live Videos for Network Marketing
Doing live videos such as Facebook live, Instagram live, Youtube live, live on Tiktok, etc. are a great type of post on social media because people get to see your personality and your energy.
Why You Should Consider Doing Live Videos
Live videos are a very important way to build your business
Almost all top leaders featured on MLM Nation podcast do live videos
but why?
Live Videos Allow Others to Get to Know You Better
People buy from only those they know, like and trust.
And live videos allow people to get to know you.
Instead of posting just a text or image they actually get to hear your voice and see how you act.
This builds connection with your audience and when people feel connected, that increases the change they will buy from you.
Increases Your Engagement and Reach on Social Media
People love things that happen live.
That's why live events are always more popular than recorded ones
and with live videos,
you're more real and it's happening right at that moment!
More people will watch a live video than an uploaded video so this increases your engagement on social media
Tips on How to Do Live Videos for MLM
1 ) You Can Do Whatever You Want
Technically you can do whatever you want on a live video.
Some people just do a live video while they work out and they talk to the camera as if you're there working out with them.
Again… the personal touch and interaction!
but the easiest thing to say on a live video is to share something you've learned or what's on your mind.
Focus on helping others by teaching them something you've learned.
That's the easiest type of content for live videos
2) Most of Your Views Will NOT Be Live
99% of your views will be from the newsfeed and not actually live so your first 10 seconds is really important otherwise people will just scroll past it.
You need to capture people's attention ASAP
3) Let People Know Who You Are and What They Will Gain
During the first 10 seconds you have to let people know who you are and what they will get from the video.
For i.e.
I'm Jenny Lee and I help stay at home moms cook healthy meals for their kids and today you're going to learn my favorite recipe where your kids will want to eat their vegetables everyday.
Here is a training video where I go into more detail on how to do live video for network marketing
However… doing live videos can be scary!
so here's
How to Overcome the Fear of Doing Live Videos
1 ) Focus on Others
If you're worried about what others think, what you'll say or how well you do, then you'll get scared.
Shift your focus to HELPING OTHERS instead
The fear is created because our attention is focused inwards
Change the focus to others
2 ) Think and Focus on ONE Person You're Helping
If you visualize yourself speaking to dozens, hundreds or even thousands of people, then that will get you nervous and scared.
Instead, imagine yourself speaking to your best friend or biggest supporter.
This will remove a lot of the fear.
I've done over 10,000 presentations in my life and have spoken at packed stadiums before but I still get scared.
Every time I'm about go speak, I just visualize myself speaking and helping one person and that removes the fear.
Examples of Posts on Social Media for Network Marketing
This training video will show you what successful network marketing professionals post on social media everyday to grow their MLM business.
Remember that people only buy from those they know, like and trust and that's why it's so important to post on social media.
Create a Routine to Post on Social Media
Life gets busy and it's easy to forget to post on social media so make sure you create a routine.
Without routines, there will be no consistency.
You don't need much time. In fact it can be as simple as 5 minutes.
For me, my routine is to post on social media before I go for my morning workout.
The key is to always be aware throughout the day and to think about what you will post on social media.
I like to use my Notes app on my phone to write down my ideas and what I plan to post. Nowadays, I just use voice dictation and then I will go back in the morning to post it.
How to Stay Consistent and Post on Social Media
1 ) Always think about how to give value throughout the day. Write down your ideas on your phone.
2 ) Think of creating a reality TV show throughout the day so that you will capture the moments
3 ) Choose a scheduled time to post on social media and then you go back to your ideas and post it
Take Action: Your Next Social Media Post
Ready to put this into action? Here’s your simple challenge:
📌 Write down five things you learned this week—big or small.
📌 Turn each one into a social media post.
📌 Share them with your audience.
Remember, social media is about connection, not perfection.
People aren’t looking for a flawless post—they want something real, something valuable.
So don’t overthink it.
Teach what you learned, help others grow, and watch your influence and business grow in the process.
Now go make that post! 🚀
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio